Google was reported to enter the tablet market with a new Nexus device, back on April last year. This news was retrieved from a trusted source that claimed to has internal access to Google’s supply chain. It is said that the Nexus tablet will run on Android 4.0 Ice Cream Sandwich and sports 7 inch screen. However, this tablet might not packed with high-end hardware specs. The source noted that Google is currently aimed to challenge the successful Amazon Kindle Fire, instead of end the Apple’s iPad domination in the market.
In contrast, Google’s chairman Eric Schmidt was told that the company will release a new Android tablet with highest quality this year. There’s no technical details revealed yet, but it is said that the giant search company will use similar strategy to it’s previous Nexus smartphone.
Some of you might little bit confused here. Why is Google attempt to challenge Amazon instead of Apple? Well, here’s the situation. As one of the most successful android tablet in the market, Amazon’s Kindle Fire is currently drift away consumers from the Android Market since this tablet has it’s own app store known as Amazon App Store. As you might already know, Amazon restrict access to Android Market from all of it’s Kindle Fire. In order to have Google apps in their Kindle Fire, consumers must but the app from their compatible smartphone, back up them in their PC, and send them to the Kindle Fire‘s internal memory.
When it comes to business, Amazon is currently offer lot of android-based services like cloud-storage, video on demand, music store, etc. On the other side, Google has it all on their Android Market, but the company is never act as a direct retailer for any android apps or service. This condition might change little bit if the company is indeed release a 7 inch Nexus tablet to compete against the Amazon Kindle Fire.
According to Richard Shim, an analyst that currently work for DisplaySearch, the new Nexus tablet will carry on 7 inch screen size, just like the Amazon Kindle Fire. But he also noted that Google’s tablet will feature higher 1280 x 800 resolution, while Kindle Fire only manage to provide users with maximum 1024 x 600 pixels resolution. The mass production process should start on April and Google should come out with 1.5 million or 2 million unit at this first phase.